Legal

Privacy Policy

Effective date: [Effective date — set before launch]

Draft for review. This page contains placeholders in [brackets] and must be reviewed by qualified legal counsel before launch. It is not represented as legally approved.

Who we are

Rivanta Labs ([Legal entity name — confirm]) is a digital marketing agency based in Billings, Montana. This policy explains how we handle information collected through this website.

Information we collect

  • Information you submit in our qualification form: first and last name, business name, industry, monthly revenue range, whether you run ads and your approximate ad spend, the package you're interested in, phone number and email address.
  • Your optional text-message consent choice, including the disclosure shown, the time of consent and the page where it was given.
  • Technical information such as IP address, browser type and pages visited, and campaign parameters (e.g. UTM tags) included in the link you used.
  • If you allow analytics cookies: usage data collected by Google Analytics and the Meta Pixel.

Why we collect it and how we use it

  • To review your inquiry, determine whether our services are a good fit, and contact you about your request.
  • To send internal notifications to our team when a new inquiry is received.
  • To send marketing text messages only if you have given separate, optional consent.
  • To measure and improve our website and advertising performance (only with your analytics consent).
  • To keep records of consent and opt-outs, and to comply with legal obligations.

Text messages

Consent to receive marketing text messages is optional and not required to purchase any services. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance. We keep a suppression list so that opted-out numbers do not receive further marketing texts.

Service providers who may receive information

  • Website hosting and database provider
  • SMS provider (e.g. Twilio) — [confirm]
  • CRM provider (e.g. GoHighLevel) — [confirm]
  • Automation tools (e.g. Zapier / Make) — [confirm]
  • Analytics (Google Analytics 4, Meta Pixel) — only with your consent

We do not sell your personal information. [Confirm list of providers and any data-sharing with counsel]

How long we keep information

[Retention period — confirm, e.g. 24 months after last contact]. Consent and opt-out records may be kept longer where needed to demonstrate compliance.

Your choices and contacting us

You may ask us to access, correct or delete the information you've submitted, or withdraw any consent, by contacting us at [Privacy contact email — confirm], by calling or texting 406-696-3771, or by mail at [Mailing address — confirm], Billings, Montana. [Add any state-specific privacy rights after legal review]

Changes to this policy

We may update this policy from time to time. The effective date above shows when it was last changed.